ScaleUp Global
Tech expansion

Expand your Israeli tech business toLatin America

We operate as your commercial arm in LATAM—building your channel, developing opportunities, and closing deals without the need to set up local infrastructure.

19
Countries Across LATAM
50+
Active Partners Network
$25M+
Partner-Driven Revenue
The Challenge

Why LATAM expansion is hard

Latin America offers enormous growth potential, but most Israeli tech companies struggle to scale effectively due to:

Complex Market Entry

19 countries, each with unique regulations, business cultures, and competitive landscapes requiring deep local expertise.

Partner Identification & Vetting

Finding trustworthy, capable partners with the right market reach and technical expertise is time-consuming and risky.

Language & Cultural Barriers

Effective communication requires fluency in Spanish, Portuguese, and understanding of local business practices.

Resource Constraints

Building and maintaining a local commercial team in LATAM is expensive and diverts focus from core operations.

Ongoing Partner Management

Ensuring partner performance, deal closure, and customer satisfaction requires constant presence.

Long Sales Cycles

LATAM B2B sales cycles are longer than Israel or North America, requiring patience and local relationship.

ScaleUp removes these barriers by acting as your dedicated LATAM commercial team

Our Proven Methodology

How we drive your expansion

A proven, hands-on methodology to build and manage your LATAM partner ecosystem

Market Analysis & Partner Identification
01
Phase 12-4 weeks

Market Analysis & Partner Identification

We analyze your technology's fit in each LATAM market and identify potential partners with the right customer base. Deep-dive into competitive landscape, regulatory requirements, and partner profiles.

Key Deliverables

Market opportunity assessment per country
Competitive landscape analysis
Target partner profiles and long-list
Partner Recruitment & Onboarding
02
Phase 24-8 weeks

Partner Recruitment & Onboarding

Our bilingual team approaches, vets, and negotiates with partners. We handle all relationship-building, cultural nuances, and commercial discussions to ensure strong partnerships from day one.

Key Deliverables

Partner outreach and initial meetings
Technical and commercial due diligence
Partnership agreements and training
Go-to-Market Execution
03
Phase 3Ongoing

Go-to-Market Execution

We execute your LATAM go-to-market strategy on the ground: generating leads, activating partners, building deal flow, and closing opportunities. From marketing campaigns to sales enablement and pipeline management, we deliver the commercial traction needed to scale.

Key Deliverables

Joint marketing and lead generation
Opportunity management and deal support
Partner enablement and training
Performance Optimization
04
Phase 4Ongoing

Performance Optimization

We continuously monitor partner performance, optimize processes, and expand to new markets as your business grows. Data-driven insights and regular performance reviews ensure sustained growth.

Key Deliverables

Monthly partner performance reports
Sales pipeline reviews
New partner recruitment

Ready to start your LATAM expansion?

The ScaleUp Advantage

Why Israeli Companies Choose ScaleUp

We are your dedicated LATAM commercial team with skin in the game

Bilingual team that bridges Israeli innovation with LATAM business culture. Native speakers on both sides who understand technical requirements and local market nuances.

Key Highlights

Hebrew, English, Spanish and Portuguese speakers in your team
Deep understanding of both tech and business cultures
Real-time communication across time zones

We act as your commercial department in LATAM — from partner recruitment and lead generation to opportunity management and deal closure. You focus on product, we drive sales.

Key Highlights

Partner recruitment and relationship management
Lead generation and opportunity pipeline
Deal support and contract negotiation

Battle-tested process refined across dozens of Israeli tech companies. Clear milestones, deliverables, and KPIs at every expansion phase. No guesswork, just proven processes.

Key Highlights

Documented processes and best practices
Clear KPIs and success metrics
Regular reporting and transparency

We only work with companies we believe in. Our selective approach means we're fully invested in your success, treating your business as part of our own portfolio.

Key Highlights

Thorough vetting and selection process
Aligned incentives and long-term commitment
Strategic guidance beyond execution

Skip months of research and testing. Leverage our existing network, market intelligence, and relationships to start generating pipeline within weeks, not quarters.

Key Highlights

Pre-existing partner network
Market intelligence and insights
Rapid deployment

Join our unique portfolio of Israeli tech companies expanding successfully in Latin America

Your benefits as a ScaleUp portfolio company

BD team in Israel + LATAM

Local distributor recruitment

Lead generation in key verticals

On-the-ground commercial execution

Weekly reporting & full pipeline visibility

Faster time-to-market

No overhead cost

Ready to scale your technology in LATAM?

Take the first step and meet our Israel–LATAM leadership team.

Schedule your free strategy call today